A takeaway line: “If you write a screenplay without conflict or crisis, you’ll bore your audience to tears.” We can apply the spirit of this to the world of multimedia presentations as well. You do not have to create material to rival Citizen Kane, but your message can be communicated much better if you identify the conflict and the journey to resolve the conflict while making it clear why your audience should care.
Dusting off some saved links this week, and to begin, here’s a great post by Nancy Duarte about President Reagan’s speech after the Challenger explosion.
“Reagan positions the tragedy within a larger picture without losing the significance of the present tragedy.” He names each crew member and praises them for their courage. To further manage our emotions, Reagan again calls us to national mourning, and establishes the primary audience as the collective mourners.
If you listen to the creators of Cosmos you will hear the words Story and Storytelling uttered frequently. “You realize that science is not just this subject from a textbook,” Tyson said. “It’s a human story. Discovery is human… It’s a celebration of human curiosity and why that matters to who and what we are.” Below are just a few lessons from Cosmos—the original and the new series—that we may be able to apply to our own presentations. There are many, many more than this, but here are just a few for now.
Great post. I might be biased because I kind of loved the Cosmos reboot.
Today, we celebrate our birthday with a few party favors. Introducing the first of an annual awards show. What follows is the “best of Fonts In Use in 2013”, as dictated by our editorial staff. This list of font uses and users is a glimpse into contemporary type-driven graphic design. We hope it surfaces content from the collection that you may have missed, and sparks you to contribute your own work — or work you admire — to the growing archive.
I like fonts. Can you tell?
Take a stop-motion animated journey into the world of The Lego Movie, a side-scrolling flight through a series of brick-built dioramas recreating scenes and settings from the film. It seems a crime that the deceptively simple building blocks at the center of this adventure had not been used in a title sequence until now, but Alma Mater does the Danish plaything justice here, cleverly exploring its full potential as the credits roll.
…What follows is an incredible series of sections that teach anyone from the novice to the expert typist how to create a border, cut-outs, lettering, cross-stitch patterns, and even letterhead. The booklet ends with the exhortation that “like stamp collecting, ‘art typing’ may easily turn into a profitable hobby.”